I thought if you won games people came to the park and in turn the owners made money off ticket sales and increasing sales in team merchandise? I never knew someone that became a fan of a team because they were losing. If Matsui isn't playing well (which I think most of us agree he hasn't in his Mets career) he is hurting the team. If you have enough guys hurting the team you lose games and this hurts business. Maybe someone with such a high business acumen doesn't have time to consider trivial things like these.